Shocking News - Your Company is Worth More Without You!

Key Insights

  • Buyers pay for businesses that run without the owner.
  • If your revenue depends on you personally, value is limited.
  • If it runs independently, value increases—and risk decreases
Call us to learn more about ways to increase your company's value

What is Enterprise Goodwill?

Transferrable Corporate / Enterprise Attributes:

  • Assemblage of Assets
  • Barriers to Entry
  • Business Location
  • Business Name
  • Business Reputation
  • Intangible Assets
  • Marketing & Branding
  • Patient list, Customer list, or Client list
  • Repeating Revenue Stream
  • Systems and Organization
  • Workforce in Place
Person working on laptop with financial charts.

What is Personal Goodwill?

Person reviewing financial data and charts.

Non-Transferrable Personal Attributes:

  • Ability, Skills, and Judgement
  • Age and Health of Owner
  • Closeness of Contact
  • Comparative Personal Success
  • Marketing and Branding
  • Personal Referrals
  • Personal Reputation for Judgement, Skills, and Knowledge
  • Personal Staff
  • Personalized Business Name
  • Work Habits
Find out what your business is worth—with and without you