Your Company is Worth More Without You

Buyers pay for businesses that run without the owner.
If your revenue depends on you personally, value is limited.
If it runs independently, value increases—and risk decreases

What is Enterprise Goodwill?

Transferrable Corporate / Enterprise Attributes

  • Assemblage of Assets
  • Barriers to Entry
  • Business Location
  • Business Name
  • Business Reputation
  • Intangible Assets
  • Marketing & Branding
  • Patient list, Customer list, or Client list
  • Repeating Revenue Stream
  • Systems and Organization
  • Workforce in Place
Person working on laptop with financial charts.

 * The more your business depends on the following personal attributes, the more value is at risk in a sale or transfer.

What is Personal Goodwill?

Person reviewing financial data and charts.

Non-Transferrable Personal Attributes

  • Ability, Skills, and Judgement
  • Age and Health of Owner
  • Closeness of Contact
  • Comparative Personal Success
  • Marketing and Branding
  • Personal Referrals
  • Personal Reputation for Judgement, Skills, and Knowledge
  • Personal Staff
  • Personalized Business Name
  • Work Habits