Business Goodwill versus Personal Goodwill
Business goodwill comes from the enterprise itself in a well-established company, or, in smaller companies, goodwill comes from the personal labor and personality of the owner, Our goal in the business appraisal is to calculate the dollar value of enterprise versus personal goodwill. There are many methods to do this, but we have developed a simplified method that has been accepted by valuation professionals and courts around the country.
Tom Gillmore, CPA, ASA is a nationally recognized contributor to the profession of business valuation. His industry-accepted Simplified MUM procedures have been published three times by Business Valuation Resources, a national publication, initially in February 2016, and secondly, in their Business Valuation in Divorce, Case Law Compendium – Fourth Edition 2019 and in 2021. Tom's Simplified MUM was presented at a conference at the 2018 South East Chapter of Business Appraisers and prevailed on appeal in Illinois in the family law matter of Preston v Preston; 2018 IL App (2d) 170656-U
Enterprise Attributes
- Assemblage of Assets
- Barriers to Entry
- Business Location
- Business Name
- Business Reputation
- Intangible Assets
- Marketing & Branding
- Patient list, Customer list, or Client list
- Repeating Revenue Stream
- Systems and Organization
- Workforce in place
Personal Attributes
- Ability, Skills, and Judgement
- Age and Health of Owner
- Closeness of Contact
- Comparative Personal Success
- Marketing and Branding
- Personal Referrals
- Personal reputation for judgement, skills, and knowledge
- Personal Staff
- Personalized Business Name
- Work Habits